Don’t Buy the Bull$%&#
Last time, I touched on how hype is used to sell many male sexual enhancement products and testosterone boosters, but that’s not the only tactic used by supplement companies to sell their rubbish. Here, I’ll reveal some of their favorite strategies – many of which you’ll be familiar with – in order to help you avoid getting duped.
Tactic 1: Impossible Claims
This goes hand-in-hand with hype – products that make claims that are not only unreasonable but also unattainable (with that product, anyway). If companies had to actually prove their claims, the world would be minus a few thousand supplements or so. Remember, if it sounds too good to be true it is.
Tactic 2: Outlandish Names
Little known fact: In company-wide voting, the name Renew Male just barely won out over Super XXXtreme Test Bomb XXXplosion with Six Phase Androgen Muscle Augmentation Matrix.
Kidding, of course, but this isn’t far from what you’ll see on the market. And if you get a kick out of these ridiculous names, you’ll love the fact that they actually help sell more product.
Tactic 3: Shiny Packaging
A few well known supplement companies literally spend more money on their products’ packaging than they do on the actual products. I wish I was joking.
Tactic 4: Kitchen Sink Syndrome
Supplement company logic: If you’re too stupid or too lazy to figure out which ingredients work and which ones don’t just throw a little bit of everything into the product and hope that something in there does the trick. One popular testosterone product on the market contains over 20 ingredients in a 3 capsule serving (so much for effective dosing).
Tactic 5: Pictures of HUGE Guys Who “Use” the Product
And don’t use anything else.
Tactic 6: Product Pimps
Have you ever done a Google search for a supplement and discovered an entire forum thread dedicated to it, typically with one or two people going on and on about how great that supplement is? Those are product pimps – people paid to troll internet forums posting about the greatness of a supplement or supplement company. There are two main ways to tell if someone is a product pimp; (1) they have links for the company being pimped in their posts, signature, and/or profile, and (2) the number of times they’ve posted about how great a product is is equal to their total number of posts.
Tactic 7: Research Manipulation
There are a few ways research can be manipulated to make a product look better than it actually is. One common way is to skew statistics. For example, if the average user rated their sexual desire 2/10 before using a product and rated it 4/10 after using the product, that company could claim a 100% increase in sexual desire.
Another common method of research manipulation is fake studies. Be wary of any company that supports their claims with their own research or research they sponsored (even if it comes from a major university). Whatever it takes to “prove” efficacy is the name of the game.
These are the most popular ways supplement companies get people who don’t know any better to buy their products. Hopefully, now you know better.